Consorci de Promoció Turística del Penedès - Penedès Tourist Board

The principles that guide our entity are consensus, participation and representativeness of the entire destination, both from the public and private sectors, with the clear objective of achieving a tourism development based on creativity, tourism quality, sustainability and knowledge.

Wine tourism is the main attraction in the area, and it allows economic growth and development. Furthermore, it gives us the opportunity to position Penedès as a tourist destination with a unique identity, which enhances the values ​​of the region, its landscape, its gastronomy and its culture.

Over the years, the activities and options for tourists have continued growing in the destination, led by the private sector, and it has allowed us today to have a catalog of unique tourist proposals that have facilitated the positioning of the destination in certain segments and markets. Now is the time to accompany municipal and inter-municipal initiatives to increase tourist services and destination attractions, both for tourists and residents. The continuous improvement of cultural and natural tourist resources, the beautification of municipalities, welcoming visitors, signage, mobility, etc. they are necessary to achieve the tourist destination we want.

The main strategic objective that we want to achieve is framed in ensuring that Penedès becomes a tourist destination of reference, and the promotion will give us the main tool to raise awareness of the destination brand, both for the local and international public. Our commitment is to sustainable, quality and professional tourism, seducing the visitor with unique, authentic, quality services and attractions.

Penedès Tourist Board, in accordance with the provisions of article 113 of Law 26/2010, of August 3, is a public law entity, has an associative nature, voluntary nature, its own legal personality and capacity to create, manage services, carry out activities and tasks for the performance of its purposes, of indefinite duration.

Members of Penedès Tourist Board are those public entities and private entities who have purposely expressed their will to join the Consorci and commit to a contribution to the tourism development of the destination.

As a public entity that manages tourism in the destination, Penedès Tourist Board is part of the province, region and state Tourist Boards, to improve positioning and coordinate tourism strategies.

The tourist brand of the destination is PENEDÈS TURISME, thus integrated into the tourist brands of Catalonia, Barcelona is much more, Costa Barcelona and Costa Daurada.

Diputació de Barcelona, through the contracte-programa (subsidy program) established annually, allows the financing of many of the actions developed by Penedès Tourist Board, therefore establishing a primary coordination in management and promotion strategies. 

Currently, Penedès Tourist Board actively participates as a member in:

• Enoturisme Catalunya, as a wine tourism destination (Agència Catalana de Turisme - Catalunya Tourist Board).
• Cicloturisme Catalunya, as a biking destination (Agència Catalana de Turisme - Catalunya Tourist Board).
• Cercle de turisme de Diputació de Barcelona.
• Barcelona Convention Bureau, as a MICE destination in the Barcelona city are and province area of influence.
• Rutas del Vino de España - Wine Routes of Spain, as a certified Wine Route of Spain.